Madeira has been named as Europe’s best island destination in the World Travel Awards, ahead of 11 locations in Greece, the Balearics and Canary Islands.
The island was the first overseas destination to welcome UK tourists in May 2021 after the ban on overseas leisure travel was lifted following the Covid pandemic.
Regional Secretary for Tourism and Culture and President of Madeira Promotion Bureau Eduardo Jesus said: “The award should fill all those who work in tourism in the region with pride, as well as the residents who see their land being continuously valued internationally.
“We have reasons to be satisfied with the way Madeira reacted to the pandemic, through the affirmation of the security that we experience here.”
The destination has been recognised for its excellent handling of the Covid-19 pandemic, making it one of the most appealing and safe holiday options.
The archipelago in the Atlantic Ocean is formed by a set of islands, the main and only inhabited being Madeira and Porto Santo. There are excellent options for spas, historic monuments and great hotels and restaurants, to sample delicious cuisine and award-winning Madeiran wines.
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It also boasts a winning combination of breath-taking natural beauty, friendly people, value for money, excellent accommodation and is within easy reach from the UK.
For the more adventurous, there is surfing, mountain biking, canyoning and trail running, while for sun worshippers, there are miles of unspoilt sandy beaches on the nearby island of Porto Santo, referred to as ‘Little Paradise’.
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